As we wrote in chapter 6 of our book Mobile Subscriber Experience for Dummies it’s all about location, location, location. In the book we explain how to make Analytics relevant and Congestion Management more effective, and that you need an accurate location in real-time to enable Service Innovation.
Procera’s RAN Perspectives solution provides this and gives network operators the power to transform their subscribers’ experiences using real-time updates from any SIM-enabled mobile device. It eliminates the need to deploy costly probes throughout the network, as operators can now access RAN signal quality and location-based Quality of Experience (QoE) information directly from the edge of the network regardless of device type, operating system, or RAN access type - 2G/3G/4G.
Traditional network-level quality indicators that are commonly used as KPIs by mobile operators today, such as dropped calls, signaling error codes, and basic traffic volume statistics, do not give visibility into these metrics. Therefore many subscribers judge their service poorly because the mobile experience has shifted to being very data-centric. Combining real-time RAN and IP data into one view addresses this.
This low-profile solution combined with Procera’s PacketLogic data enables operators to see more and do more. It’s superior to receiving data from apps that require subscriber action, OSS or probes that are all costlier, slower and more complex.
Our approach in collecting the location with RAN Perspectives is more accurate and less intrusive than the alternatives (such as apps on the phone). Yet it enables new use-cases such as active network heartbeats, and “out- of-coverage competitive network quality monitoring” serving not only as a crowd-sourced Drive Testing tool, but also becoming an invaluable source of data for Customer Care Solutions. RAN Perspectives is a truly innovative product disrupting traditional approaches and enabling new high value use-cases enhancing the subscriber’s experience.
The winner of the Pipeline Innovation Awards will be announced at the 2015 Innovation Awards Reception in Nice, France on June 1st. The Light Reading Leading Lights 2015 will be announced on June 8 at the Leading Lights Awards Dinner in Chicago. You will see us at both receptions—and until then, fingers crossed!
Subscriber Experience Evangelist @ Procera Networks
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