Procera sponsored the ISP Summit in Toronto last week. The event is organized by the Canadian Network Operators Consortium, which prides itself on representing the interest of ISP across Canada.
This year’s show was focused on the of Internet of Things (IoT) and Traffic Management. Keynotes from Paul Barter on Industry Disruptions and the IoT highlighted that most of the technologies we will use in two years have not even been invented yet.
Bill Basquin, Technology Director at Procera, participated in The Traffic Management Panel in front of a fully packed audience. Questions that were asked ranged from “What methods are operators using to manage capacity of their networks amid massive traffic growth” and “How does it differ in North America vs. Rest of the World”. The topics were interesting because all the providers have interesting stories to be told on how ISP’s outside of North America shape and control traffic, but the North American operators are frightened of Net neutrality.
The other key panel discussion was around User Experience, which was also the demo Procera used in the booth. Discussions were directed on how to better design network and congestion awareness, advanced queue management, changed user behavior, and how to provide subscribers with more visibility and control of their traffic.
At the ISP Summit we also participated in the contest “Elevator Pitch”. This was a time for members of the audience to get up on stage and give a quick 30 talk about anything they felt was relevant to the Summit. Haitham Shubair, Procera’s VP of Sales North America, had a chance to get up in front of the audience and express his views on DPI:
“Let’s get the elephant out of the room. DPI is a technology that has been widely used by service providers, but receives rare acknowledgement because of poor perceptions and myths. The fact of the matter is that service providers around the world spend billions of dollars each year to modernize and enhance their networks to meet growing customers’ demands, and DPI is fundamentally another technology that helps ISPs enhance customers’ quality of experience. It is used as a tool to help ISPs offer value-added services to people like you and me. Service providers and carriers can no longer afford to be “big fat pipes”.
They need to understand what’s going on inside the network, what type of applications are running, who’s having good experience, and who’s not, so that they can do something about it and DPI helps them do that. I, as a consumer, will not hesitate once to switch to another fixed or mobile carrier, if I am not getting an excellent quality of experience when I am using my TV, my laptop, or my cell phone. I want it all.
I want the cheapest service I can get out of my carrier, at the very best quality of experience and security. So let’s give our service providers a break and let them do their job so that we can enjoy the services we get out of the expensive networks they build for us. Sometimes I wish if we could go back in time, hit the reset button, and give the DPI technology another name that is not so “spooky” or intimidating to customers.
The ISP Summit was a great event with good discussions on how we can improve the User Experience. We’re already looking forward to next year!