Operators want to predict the future. Realizing a quantifiable return on investment after investing in building world-class, advanced networks is a business goal worthy of pursuit. But is there an accurate way to measure the investment’s impact to the “bottom line?” At Procera, we say the answer is yes and we’re changing the way that operators measure return on investment with ScoreCard.
An increase in traffic volume is a trend that will continue to grow for a few more years. One major driver is the improved availability of 4G networks. When consumers have faster access to data, network traffic goes up. It’s a given that people will use a service that provides speed, reliability and predictability. Recent figures from Holland show that data consumption has more than doubled now that operators have rolled out their 4G networks (Click here for Source - in Dutch only)
Operators are continuously increasing the capacity of their networks to cope with this growth. This is the ultimate cat and mouse game. A delay with an upgrade can translate to a negative experience for subscribers resulting in lost revenue. So, how can operators best understand where network traffic is growing the fastest? What can they do to discover growth rate trends to help prioritize investments accordingly?
Discover answers to these questions – and more -- in our recent Light Reading webinar featuring both Heavy Reading and du. During the webinar, poll results indicated that predicting the future, or pinpointing where the network is experiencing the most growth, is increasingly valuable to operators.
Current tools used by operators are insufficient with the exception of utilization graphs, which fill up quickly, yet do not show the quality of delivery ScoreCard is a solution built to measure what’s happening on the network and rates the quality that a network is capable of delivering in seven easy-to-understand categories. It breaks this score down per location and is based on the unique mobile cell identifier or topology components of the network, or both. The solution measures with high sub-second granularity and stores the data so that trends can be shown over time. More importantly, ScoreCard shows portions of the network before and after investing in an upgrade. This way, operators can effectively measure the difference in subscriber experience.
With operators adopting NFV, the need for this visibility will increase. One of the key advantages of virtualized networks is that capacity can be shifted or expanded with much less effort than today. Operator capacity upgrades (or downgrades) will experience a shorter turn around and ultimately become an automated process. Being able to change the network in real-time requires operators to both look at the quality for every session of every subscriber, and keep track of the measurements in relation to each other and to each of the virtual network functions.
Viewers of the recent Light Reading webinar, “Quality of Experience (QoE) in the Virtualized World: Meet the Adaptive QoE Scorecard,” in cooperation with Heavy Reading, Middle Eastern operator, du, and Procera concluded two main benefits when deploying ScoreCard:
- The ability to capture application performance levels for all subscribers
- Identification of which portions of the network require additional investment and planning
Thus with ScoreCard, operators can predict the future and discover where network upgrades are most needed for the highest impact on the quality of the subscriber experience. By looking at performance per subscriber instead of network components, the solution is NFV ready.
To access the webinar slides on SlideShare, click here:
To access the on-demand webinar (registration is required), click here.
Topics: Expert Insights