Yesterday we introduced Content Intelligence. Did you see that? It’s actually really cool, but I think I might have to add some color to make sure you catch why this matters. This is yet another step in our consistent strategy around Intelligence Everywhere, where we know that you need to see more to do more. But what does Content Intelligence really mean? Well, in short we drill deeper into the HTTP protocol. Why do we do that? Because HTTP is not just a web protocol anymore.
HTTP has “always” been around, and it’s the protocol we use when surfing the web. This used to be it, but that’s not the case anymore. Today HTTP is so much more. It started with applications disguising themselves as HTTP to fly under the radar. Kazaa did this already back in the days when it was widely used. But the big difference came with smartphones using “apps”, where the majority of the apps use HTTP as a bearer. This means that HTTP today plays the same role as TCP; HTTP is the new TCP.
This, plus the fact that HTTP generates the majority of the online traffic today, and that there’s soooo much content on the web, means that we had to give HTTP a special treatment. Let me introduce ContentLogic, the Content Intelligence solution by Procera. ContentLogic categorises every URL on the web, but we don’t stop there. We also sub-categorize the web content by content-type, sophistication, and other relevant dimensions. Or you define the categories that are relevant for you as a network operator.
This can be used for a lot of things. Now you can launch a proper parental control service. Your marketing department will love you for the granularity in usage data you provide. You can manage user experience per-site, or per type of site. Procera has once again enabled new ways to make the network smarter.
For a DPI engine, HTTP is the easiest and the hardest protocol to detect. You can instantly see that it’s HTTP, but you have to look deep into the flow to ensure that it’s not an application that disguises its true identity, and to get the full flavour of what it really is. At Procera we never settle for good enough, which is why we wanted to do more. Now we do more. We go deeper than DPI – so deep that it’s not even relevant to talk about DPI anymore. This is Content Intelligence. This is ContentLogic. Enjoy!
Jon is Chief Strategy Officer at Procera Networks, responsible for Procera's long-term strategy and M&A. He has a background in sales, business development and global marketing. He’s based in Varberg, Sweden, and in his spare time he likes to go road bicycling.