It was pointed out to me that in the recently released Global Internet Phenomena Report, I forgot to add a key comparison and data point to the data from the report. I gave the global and regional traffic share numbers for upstream and downstream, but totally neglected to include the aggregation of those numbers for TOTAL traffic share worldwide.
So, today I want to close that loop (insert geeky network automation joke here) and add these numbers to the data from the report. Who is #1 worldwide? I'll give you three guesses and the first two don't count....
I know, not a huge surprise based on the data in the report, but still worth mentioning. 13.75% of overall traffic is impressive, since the downstream total alone was almost 15%. The analysis showing the upstream traffic hinted at this, but until I ran the numbers, I didn't get the full picture. As expected, the top four applications are all video, and also not surprisingly, BitTorrent is fifth overall - strongly boosted by the utter dominance on the upstream in EMEA and APAC. This is a pretty significant number since downstream traffic is an order of magnitude larger than the upstream traffic totals worldwide.
Here are the rest of the Top 10 worldwide and within each region. Feel free to reach out at firstname.lastname@example.org if you have any questions!
Cam is the Vice President of Global Marketing at Sandvine and responsible for Sandvine's overall global marketing. He is an avid follower of and the author of the Global Internet Phenomena Report on network trends. He also loves football (the real kind played with a round ball) as well as an active blogger for Sandvine on a wide range of technology and business issues. Areas of expertise: internet trends, virtualization, analytics, network optimization, enterprise services