The foundation of Procera culture is to always build the next generation within our specialty, and to push the limits. The next generation of festivals are digital festivals, which I have had the privilege to participate in building since 2002.
In those years many things have changed. E-sports has grown into something few people at the time thought was possible, the bandwidth has increased a hundredfold and the amount of people participating has grown from thousands to tens of thousands. The message is clear from the young and eager people; they want to meet, they want to communicate and they want to participate. This was most strongly expressed by the impressive amount of traffic sent towards the Internet, a majority towards Twitch.tv (where people stream their own gaming sessions for others to enjoy, like a classical Counter-Strike match, Minecraft, or a speed run in a favorite game).
The largest of the digital festivals in the world (as per Guinness World Record) is the LAN event DreamHack. DreamHack is a biannually digital festival where 10 000 people carry their own computer to the event and connect it to a blistering fast Internet.
Above that about 20 000 people visit DreamHack for a day without bringing a computer, and millions of people watch the streamed gaming content online. People are coming to DreamHack from as far south as South Africa to the most northern parts of Sweden to participate in an intense 72 hour experience of gaming, sharing, e-sport tournaments, playing fun quests (such as the DreamHack Game and our own Procera Quest, where the winner won a MacBook!) and most of all: to meet other people.
At DreamHack, the Procera equipment provides a critical function in protecting pro-gamers from targeted malicious DDoS attacks occurring during the tournaments. It also provides insight into what the future demands on the DreamHack network will be. A fun fact is that during DreamHack the amount of transferred data was equal to a tower of CDs the same height as Burj Khalifa!
Procera has participated at DreamHack since 2007 and it is important for us both in reaching out to the growing community of mostly young people, and also to support the next generation work force. Procera collaborates closely with the “volunteer DreamHack crew”, consisting of over 700 people. For me, volunteering in this crew shows eagerness to grow as a person and to learn new skills.
Except for supporting DreamHack, Procera is also a main sponsor of the local LAN Back2Game in Varberg. It’s important for Procera to support these kinds of events because it gives the young people in the municipality the opportunity to meet friends, socialize and do something important with their spare time.