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YouTube Rules Mobile: 2019 Mobile Internet Phenomena Report Released

Today marks the release of the 2019 Mobile Internet Phenomena Report. There are a number of highlights in this edition of the report, which is exclusively focused on mobile networks (where the Global Report covered all traffic). 

Topics: Mobile internet phenomena, Youtube,

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Mobile Internet Phenomena: Application Engagement

The 2019 Mobile Internet Phenomena Report has a new section this year measuring application engagement. This metric, which Sandvine tracks in many of our deployments, answers the question, "What percentage of my subscribers use Application X?" Some of the engagement numbers are pretty astonishing (maybe in a good way, maybe in a bad way).

Topics: Mobile internet phenomena, Crashlytics, Doubleclick, Instagram, Facebook, Youtube

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Mobile Internet Phenomena: The mobile gaming crown goes to....

This is some data that is NOT in the upcoming 2019 Mobile Internet Phenomena Report. This post focuses on a subject near and dear to my heart — gaming! We did a spotlight in the last Global Internet Phenomena Report, and the gaming data from region to region was pretty varied; this isn't the case for the Mobile Report.

Topics: Mobile internet phenomena, Pokemon go, Pubg, Fortnite,

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TikTok: Here comes a Mobile Internet Phenomena Report!

We have a surprise for you leading up to Mobile World Congress in Barcelona – a Mobile Internet Phenomena Report!

Topics: Internet phenomena, Mobile internet phenomena, Tiktok,

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Global Internet Phenomena: Worldwide and Regional Total Internet Traffic Share - Video and File Sharing are tops!

It was pointed out to me that in the recently released Global Internet Phenomena Report, I forgot to add a key comparison and data point to the data from the report. I gave the global and regional traffic share numbers for upstream and downstream, but totally neglected to include the aggregation of those numbers for TOTAL traffic share worldwide.

Topics: Global internet phenomena, Netflix, Bittorrent

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Global Internet Phenomena Preview: Encrypted traffic dominates the internet

In the Global Internet Phenomena report that will be released tomorrow, we give a conservative number that "more than 50% of the traffic on the internet is encrypted." In reality, the number is probably closer to 75-90% of the overall traffic, since some applications "usually" encrypt their data.

Topics: Encryption, Global internet phenomena,

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Global Internet Phenomena Report: Netflix is approximately 15 per cent of worldwide downstream traffic

Everyone knows Netflix is a leader on the internet. The question is if they are #1 across the entire internet as they have expanded their presence and library worldwide. 

Topics: Global internet phenomena, Netflix, Streaming video, Video streaming,

Cam Cullen - VP of Global Marketing
By Cam Cullen - VP of Global Marketing
September 28, 2018
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Global Internet Phenomena Preview: Peloton Connected Fitness

There is a new “streaming” service on the horizon that has the potential to change streaming patterns on networks worldwide. In the US, a new service has achieved cult status, and is rapidly moving into the mainstream as followers pile on behind it; that trend is connected fitness. I am not talking about Fitbit-style connected fitness, I am talking about...

Topics: Peloton, Global internet phenomena, Connected fitness, Iot

Cam Cullen - VP of Global Marketing
By Cam Cullen - VP of Global Marketing
September 27, 2018
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Global Internet Phenomena Preview: Tesla Connected Cars

I don't own a Tesla... but I wish I did.

Topics: Tesla, Global internet phenomena, Connected car,

Cam Cullen - VP of Global Marketing
By Cam Cullen - VP of Global Marketing
September 26, 2018
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Global Internet Phenomena Preview: Alexa vs. Siri

Last week, Amazon announced a raft of new products that leverage the Alexa service. I have Alexa devices all throughout my house (and even a Rova Viva in my car), and also have a number of Apple devices with Siri. So naturally, as I went through the Phenomena data, I was on the lookout for how both of those devices — as well as Google Home — were moving...

Topics: Global internet phenomena, Alexa, Siri, Google home,

Cam Cullen - VP of Global Marketing
By Cam Cullen - VP of Global Marketing
September 25, 2018
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