Today we released our first Global Internet Phenomena Report of the year. This time around we are focusing on Latin America and North America.
For those new to the blog, the Global Internet Phenomena Report aims to shine a light on fixed and mobile networks around the world, providing unparalleled insight into Internet trends and subscriber behavior patterns unravelling on networks globally.
By identifying network facts, fads, and future trends, the Global Internet Phenomena Report helps industry experts and service providers around the world forecast the evolution of network traffic and the future of the Internet as we know it.
So what are the latest insights?
- Netflix represented 35.2% of traffic on North America fixed networks. While this was a modest decline from the 37.1% of traffic it represented six months ago this change is likely the result of improvements by Netflix to better compress their video library. Even with these improvements in streaming efficiency, Netflix’s traffic share on fixed networks in Latin America increased from 6.6% to 8.3%.
- Amazon Video is now the third ranked downstream application (up from eighth a year ago) in North America, accounting for 4.3% of fixed traffic. Sling TV now appears among the top 20 applications on most US networks, but still accounts for less than 1% of traffic.
- Streaming audio and video now accounts for 71% of evening traffic in North American fixed access networks. Sandvine expects this figure will reach 80% by 2020.
- Cloud Storage (Dropbox, iCloud, Google Drive, etc.) has surpassed Filesharing as the largest source of upstream traffic during peak period on North American fixed access networks. BitTorrent now accounts for less than 5% of total daily traffic in the region.
- The addition of video and voice calling is driving growth in Communications apps on mobile networks in both Latin America and North America. In Latin America, WhatsApp traffic share is now 7.4%, more than triple what it was two years ago.
- In Latin America, Facebook and Google account for over 70% of total mobile traffic in the region, this is up from 60% reported last year.
- Over 60% of mobile traffic in both Latin America and North America is now encrypted and Sandvine predicts some networks will surpass 80% this year.
In the coming weeks, I will share additional insight from the report on this blog, perhaps in podcast form, but in the mean time I suggest you just download a copy of the Global Internet Phenomena Report: Latin America & North America for yourself.