Today we released our final Global Internet Phenomena Report of the year. This time around we are focusing on Africa, the Middle East, and providing updated data for North America.
For those new to the blog, the Global Internet Phenomena Report aims to shine a light on fixed and mobile networks around the world, providing unparalleled insight into Internet trends and subscriber behavior patterns unravelling on networks globally.
By identifying network facts, fads, and future trends, the Global Internet Phenomena Report helps industry experts and service providers around the world forecast the evolution of network traffic and the future of the Internet as we know it.
So what are the latest insights from Africa, the Middle East, and North America?
- Real-Time Entertainment (streaming video and audio) traffic now accounts for over 70% of North American downstream traffic in the peak evening hours on fixed access networks. Five years ago it accounted for less than 35%
- Netflix (37.1%), YouTube (17.9%), and Amazon Video (3.1%), the top three sources of video traffic on fixed access networks in North America, all saw an increase in traffic share over the levels observed earlier in the year
- With the growth of video, BitTorrent share continues to see a decline in fixed access bandwidth share, and now accounts for only 5% of total traffic in North America. Last year during the same period it accounted for over 7%
- On mobile networks in the Middle East, Instagram is responsible for over 10% of total traffic. Combining Instagram with traffic from WhatsApp and Facebook, reveals that Facebook controls almost 25% of mobile traffic in the region
- WhatsApp, driven by the recent addition of voice calling, now accounts for more than 10% of downstream mobile traffic in Africa
- The release of Windows 10 in July did not break the Internet as some predicted. Microsoft’s decision to deploy the update in waves, during off-peak hours resulted in the release having minimal impact on networks around the globe
In the coming weeks, I will share additional insight from the report on this blog, but in the mean time I suggest you just download a copy of the Global Internet Phenomena Report: Africa, Middle East & North America for yourself.