Yahoo released a bunch of numbers today about their big NFL streaming experiment yesterday. Below are some of the figures they reported:
- 2 million: Unique viewers “exposed” to the stream, thanks to it being posted on various Yahoo properties from the home page to your Fantasy Football app
- 6 million: Total streams (meaning many people either reloaded it at some point or left and came back later)
- 460 million: Total minutes of video were consumed, implying an average viewership per minute of 2.36 million
But what did this do to the Internet in the United States? We have a few numbers of our own.
- 8%: The average amount downstream traffic share generated by the game observed across multiple networks in the United States
- 29%: The average amount of downstream traffic share generated by Netflix on those same networks during the game. This aligns with levels typically observed for this time period. The higher figures published in our Global Internet Phenomena report highlight peak period (7pm-11pm) usage
What the data shows was this one-time event, created a slight increase in total traffic on networks, but had no material impact on the usage of other applications, or the online quality of experience as a whole. Keep in mind, one major reason for that is likely because the game was streamed at 9:30 AM ET on a Sunday, far from peak traffic levels on most networks.
Should the NFL revisit this experiment for a Sunday or Monday night football (not likely given the economics and reality of TV broadcast rights), I would expect there to be much higher traffic share. That being said, kudos to the NFL and Yahoo for experimenting with free online streaming….even if it was the Jaguars versus the Bills.