After taking a short summer hiatus, we are back with our latest research. Today we released our second regional Global Internet Phenomena Report of 2015, which focuses on Asia-Pacific and Europe.
In this latest edition, we took a look at networks in Europe and Asia to better understand the latest facts, fads and future trends on the Internet.
So what’s the big takeaway from these two regions? OTT Video and Audio are growing rapidly in international markets
So, why did we draw this conclusion?
- Netflix is making gains in the new European markets they entered late last year, with the service now accounting for almost 10% of peak downstream traffic in Austria and France
- Filesharing traffic share is predicted by us to have peaked in Asia-Pacific and will begin to see significant declines as more over-the-top (OTT) video services expand to the region
- Apple Music, bolstered by a three month free trial, has surpassed Spotify as the leading music streaming service on mobile networks in Australia and New Zealand
- YouTube is the top mobile application in both Europe and Asia-Pacific, making it the global leader in mobile traffic
These four points highlight how new streaming services are fundamentally shifting traffic patterns on fixed and mobile networks in these regions.
The report also explores a number of other trends, the highlights of which include:
- Online gaming continues to drive traffic on fixed networks with Twitch and Steam now top-10 applications for the first time in Europe and Asia-Pacific respectively
- On a European airline, the three most popular applications by bandwidth are Facebook, general Web Browsing, and Apple’s iMessage
A quick note for loyal readers: For 2015, Sandvine is changing the structure of the Global Internet Phenomena Reports in order to provide more granular detail on Internet usage around the world. Sandvine will issue three publications of the report, each focusing on distinct regions, allowing for a deeper exploration of the unique traits of markets across the globe. The third report of the year which will examine Africa, the Middle East, and North America will be released later this fall.
I hope to bring some more insight from our latest report in coming weeks, but in the mean time I suggest you just download a copy of the Global Internet Phenomena Report: Asia-Pacific & Europe for yourself.