This morning I will be getting up in front of a number of Canadian communications service providers (CSPs) to share with them the latest Canadian Internet usage trends based on data collected as part of Sandvine’s Global Internet Phenomena Program.
Why am I doing this? Today, Sandvine is hosting our second annual Sandbox Community Event in Toronto. The event aims to bring together Canadian communications service providers (CSPs) to share perspectives on global Internet usage trends and discuss the evolution of the broadband data industry.
While the data will be revealing to many at the event, it may be familiar territory for many attendees as well. Why is that you ask? Well, Sandvine’s solutions are currently being used by 14 service providers in Canada to help them understand network traffic, deploy new services and improve Internet quality of experience for subscribers across the country.
So while the data may not be revelatory for all attendees (because they see this data on a daily basis), some of the unique traits found on Canadian networks may be interesting to readers of the blog, so I thought I’d share.
- Netflix continues to be the leading application in Canada, accounting for over 34% of downstream traffic in the peak evening hours. Four years ago, Netflix accounted for just 13.5% of evening traffic in Canada.
- With new streaming entrants such as shomi and CraveTV entering the market, P2P Filesharing continues to see declines, and now accounts for just 11% of total daily traffic, a decline from levels above 15% observed last year.
- Twitch and Valve’s Steam store are now among the top-10 bandwidth consuming applications online. Gaming as a whole has become the fifth largest traffic category in Canada.
- Canadians are shutterbugs, with photo-focused applications Instagram and Snapchat among the top-5 applications used by Canadians on all networks observed.
- YouTube continues to be the single largest source of mobile traffic, accounting for over 22% of downstream traffic.
As a company founded and headquartered in Canada, we feel that Sandvine has a unique ability to provide incredible insight and support to Canadian service providers, and we look forward to continuing to share Canadian Internet trends for many years to come.