A quick note for loyal readers: For 2015, Sandvine is changing the structure of the Global Internet Phenomena Reports in order to provide more granular detail on Internet usage around the world. Sandvine will issue three publications of the report, each focusing on distinct regions, allowing for a deeper exploration of the unique traits of markets across the globe.
In this latest edition, we took a deep dive into networks in both Latin America and North America to examine the latest facts, fads and future trends on the Internet.
So whats our biggest takeaway? In a word: Concentration
- On North American fixed networks, Netflix continues to slowly increase its domination of, accounting for 36.5% of downstream traffic in the peak evening hours
- In Latin American, two companies, Facebook (Facebook, Instagram, WhatsApp) and Google (YouTube, Google Play,) now control over 60% of total mobile traffic in the region
This concentration of Internet traffic among a handful of companies could have a serious impact on the Internet because corporate decisions by these major players, like Netflix’s recent decision to encrypt their streams or Facebook’s decision to auto-play videos uploaded to its site, can instantly and dramatically impact subscribers and all Internet access networks.
The report also explores a number of other trends, the highlights of which include:
- The release of Call of Duty: Advanced Warfare – Ascendance DLC caused a significant spike in bandwidth usage, and accounted for 12% of traffic on one North American fixed network on its release date
- During the season five premiere of Game of Thrones, HBO’s two streaming properties (HBOGO and HBONOW) accounted for 4.1% of traffic on one US fixed network; an increase of over 300% of their average levels
- BitTorrent continues to see a decline in fixed access bandwidth share, and now accounts for only 6.3% of total traffic in North America, and 8.5% in Latin America
I will bring some more insight from our latest report in coming weeks, but in the mean time I suggest you just download a copy of the Global Internet Phenomena Report: Latin America & North America for yourself.