Targeted Subscriber Communication

Build brand loyalty by engaging with subscribers

Malware authors often prey on residential broadband subscribers - the weakest, most unprotected nodes on a network. Home users are difficult to protect en masse, and service providers are forced to bear escalating support costs and attacks on their ability to deliver the best possible Internet experience.

Complicating the issue, many users don’t even know they are infected, or don’t know how to effectively clean their machines. Further compounding the problem for service providers, subscribers often aren’t aware of safe Internet habits – and until their behavior changes the end result will likely be a malware infection.

Sandvine’s Policy Traffic Switch can redirect web sessions to specific destinations based on definable variables and policies. When combined with the per-subscriber awareness and the threat detection capabilities of Sandvine’s Network Protection product, this feature allows service providers to engage with specific subscribers.

For example, Sandvine’s technology enables a service provider to quarantine infected subscribers on a landing page providing information about a detected malware infection, links to software updates, and educational resources.

By employing Sandvine’s end-to-end solutions to engage with subscribers and, over time, change their behavior, service providers can dramatically reduce the number of security-related problems that arise on the network.