Traffic Management

Manage Growing Bandwidth Demands While Ensuring Subscriber Fairness

Sandvine's Traffic Management product allows operators to achieve fair-use and traffic optimization objectives that preserve subscriber quality of experience (QoE) in compliance with regulatory requirements.

By deploying Traffic Management, communications service providers (CSPs) enjoy cost savings by managing traffic volume and composition while preserving subscriber QoE. The cost savings are direct consequences of:

• Deferred capital investments resulting from extended infrastructure lifetime
• Lowered infrastructure requirements due to precise congestion management
• Predictable expansion schedules based on detailed measurements, reporting and analytics

Take Control to Sustain Growth, Manage Costs and Preserve Quality

Service providers worldwide are embracing traffic optimization strategies in response to three converging trends:

• Rapid data growth, driven by powerful consumer devices and popular online services
• Uneven subscriber resource utilization, particularly during peak traffic periods
• Increasing network congestion, in both frequency and duration

The traditional response to data growth is to deploy additional capacity whenever a resource exceeds a particular bandwidth threshold, in an effort to outpace subscriber demand, but for many operators these trends exist against a backdrop of limited net subscriber addition, so there are few new revenue sources to pay for capacity expansion.

Traffic Management provides operators with an alternative to unbounded capactiy investment by giving them precise control over network traffic. CSPs are able to control traffic peaks, prioritize sensitive application categories, and respond in real-time to congestion. Where regulations permit, policies can address specific applications, devices, and subscribers for exceptional precision that delivers optimal results with minimal subscriber impact.

These capabilities deliver a win for operators and subscribers alike, by providing a maximum quality of experience for the maximum number of users, for the maximum amount of time.

Ready to enjoy cost savings?

View the video above to find out more about Traffic Management and how it can optimize
your network