Network Demographics

Complete Visibility to Enhance IP Service Delivery

Sandvine Network Demographics Reporting, working in conjunction with our leading Policy Traffic Switch platforms, gives broadband providers complete visibility into subscriber and application traffic. From engineering to marketing, different teams within the organization can access reports to ensure optimal network performance and to make service decisions using actual market trends. Sandvine Network Demographics provides a flexible reporting approach that presents both subscriber views and consolidated network views for even the largest service provider networks. Service providers can benefit from new insights into subscriber and application behaviors beyond traditional bandwidth monitoring tools and can better answer questions like:

• Which specific applications are consuming the most bandwidth?
• Is malicious traffic threatening the network?
• How do usage patterns vary by time of day, by region or by subscriber tier?
• Are third-party services gaining momentum?

A better understanding of network traffic is the first critical step to enhance IP service delivery with traffic policies that reflect the unique requirements of each application or service.

Sandvine Network Demographics is a single, advanced reporting approach serving many stakeholders, each with their own focused objectives:

• Engineering teams can better evaluate the effectiveness of new traffic policies and identify emerging applications
• Senior managers can evaluate network investments and service policies relative to application trends across their entire subscriber base in a single, consolidated report; even with millions of subscribers
• Marketing can segment reporting into narrower subscriber groups (such as a particular service class or service region) since application usage may vary dramatically among these different segments

Both novice and experienced users alike easily create reports using the intuitive, Web-based interface and the broad range of pre-configured reports provided. Conveniently, frequently accessed reports can be scheduled for automatic distribution to key stakeholders. Complete visibility couldn't be easier!

Interested in a granular view of what's happening on your network? Contact us today for a demonstration and discover how complete visibility can help you enhance your IP service delivery.