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Waterloo, ON; October 26, 2011 – Sandvine, (TSX:SVC; AIM:SAND) a leading provider of intelligent broadband network solutions for fixed and mobile operators, today announced the release of their 10th Global Internet Phenomena Report: Fall 2011, including new Internet trends and extensive analysis of the implications for communications service providers.
Top trends noted and discussed in detail for service providers include: increased Netflix and over-the-top services adoption, the market penetration of revenue-replacement applications, the overall increase in mobile marketplaces, and the impact of Internet-ready consumer electronics devices.
Major findings from the report include:
“The fact that more video traffic is going to devices other than a PC should be a wake-up call that counting bytes is no longer sufficient for network planning. Communications Service Providers need to have detailed business intelligence on not only the devices being used but also the quality and length of the videos being watched so they can engineer for a high subscriber quality of experience and not simply adding capacity through continuous capital investment,” said Dave Caputo, CEO, Sandvine.
“Mobile operators are facing a reality of network costs that are increasing much faster than revenue – to bridge this gap, forward-thinking operators are also using Sandvine’s Usage Management product to launch premium services that guarantee unlimited usage of the applications that are most popular with subscribers. These packages offer a win-win arrangement: subscribers can confidently use their favorite applications, with the comfort of price certainty, while operators can cover the costs associated with delivering those services to the end user,” said Dave Caputo. “In addition, overall monthly consumption is more concentrated during the evening’s peak hours, so service providers may also consider offering service plans that shift usage to off-peak hours.”
Sandvine’s publically-available Global Internet Phenomena reports are made available through Sandvine’s Network Analytics product, including the newly-launched Real-Time Entertainment Dashboard, which provides granular insight into streaming audio and video traffic. Ultimately, service providers invest in their networks to deliver a valued service to their end users, and the video QoE metric lets network operators see the return on their capacity planning and congestion management investments.
Sandvine’s Global Internet Phenomena reports are an ongoing series of Internet phenomena and traffic analysis studies that have been published since 2002. The information in the Fall 2011 study is based on voluntary and completely anonymous data, aggregated from fixed and mobile service provider networks spanning the globe and only the top significant trends spotted get included in the bi-annual reports. Sandvine’s global view, which includes over 200 service provider customers spanning more than 85 countries, makes the report the most comprehensive of its kind in the industry.
Sandvine’s network policy control solutions focus on protecting and improving the quality of experience on the Internet. Our award-winning network policy control equipment and software helps fixed and mobile operators better understand network traffic with business intelligence tools, manage network congestion, create new services and revenues and mitigate traffic that is malicious or undesirable to subscribers. With over 200 service provider customers in over 85 countries, serving hundreds of millions of broadband and mobile data subscribers, Sandvine is enhancing the Internet experience worldwide. For more information, please visit: www.sandvine.com
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