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The Global Internet Phenomena Report shines a light on fixed and mobile data networks around the world, identifying facts, fads, and the future trends that will shape the Internet’s future. Within this report, a mix of: high-level observations, regional-focused analysis, deep-dives into specific subjects, and educational tidbits are presented.
At the highest level, it is observed that Real-Time Entertainment—comprised mostly of streaming video and audio—is the largest traffic category on every network examined. In fact, with the sole exception of North America’s fixed access networks—where Netflix is dominant—YouTube is the largest single source of Real-Time Entertainment traffic. With appeal that crosses regions, access technologies and devices, YouTube has emerged to account for more Internet traffic than any other service.
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the Global Internet Phenomena Report: 1H 2012