Increasing Profitability with Network Business Intelligence

Insight + Analysis = Confidence

Executive Summary

A successful Internet business strategy requires sufficient data to make informed decisions regarding service plans, management policies, capital investments and premium services. Network operators have long since had access to detailed information from billing and operations systems, but only recently is that information being combined with application-level awareness of per-subscriber Internet usage.

Some of this data is stored in databases, other data is measured and discarded, and other data still is measured only on demand. Data analysis is often performed to answer particular business questions, and this approach is often a labor-intensive process. Even conceptually simple business questions often lead to huge time investments in search of the answer.

A Network Business Intelligence solution provides network operators with the opportunity to proactively improve the quality and cost-effectiveness of their network, while simultaneously creating new revenue streams by better understanding consumer needs, and subsequently, spotting opportunities for service creation and optimization.